Trailblazing fashion designer Amy Powney of cult label Mother of Pearl is a rising star in the London fashion scene. Raised off-the-grid in rural England by activist parents, Amy has always felt uneasy about the devastating environmental impact of her industry. When she wins the coveted Vogue award for the Best Young Designer of the Year, Amy decides to create a sustainable collection from field to finished garment, and transform her entire business. She embarks on the arduous task of tracing down each phase in the development and manufacture of the fabrics, from sheep breeders in Uruguay to European cotton farmers, including washing and dyeing, stitching and transport involving as little environmental impact as possible.

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This critically acclaimed documentary follows Amy Powney on her journey from outsider to outspoken sustainability industry leader, as her own personal revolution becomes the precursor of a much bigger, societal change.

 

“An eye-opening primer on how the clothes you buy today will shape the world of tomorrow.” Tribeca